{"product_id":"ajmi-bran-rich-palakkadan-matta-vadi-rice-2kg","title":"Ajmi Palakkadan Matta Vadi Rice (2kg)","description":"\u003cp\u003eSavor the authentic taste and wholesome nutrition of traditional South Indian meals with \u003cb\u003eAjmi Bran Rich Palakkadan Matta Vadi Rice (2kg)\u003c\/b\u003e. Sourced from the fertile fields of Palakkad, this premium long grain parboiled red rice retains its outer bran layer, making it exceptionally rich in dietary fiber, vitamins, and minerals. Characterized by its unique robust flavor, firm texture, and distinct reddish brown streaks, it is the quintessential choice for authentic Kerala meals, pairable with traditional curries like Sambar, Aviyal, and fish curry.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBran Rich \u0026amp; Wholesome:\u003c\/b\u003e Specially processed to retain its natural nutrient-dense bran layer, providing a rich source of dietary fiber and essential minerals.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eAuthentic Palakkadan Matta:\u003c\/b\u003e Offers the traditional earthy flavor and unique bold, plum texture characteristic of genuine Kerala red rice.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFirm, Non-Sticky Grains:\u003c\/b\u003e Matures perfectly upon cooking to deliver separate, plump grains that absorb curries beautifully without becoming mushy.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003ePremium Parboiled Quality:\u003c\/b\u003e Expertly parboiled to lock in nutritional value while ensuring easy cooking and excellent shelf life.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Ajmi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eProduct Name:\u003c\/b\u003e Bran Rich Palakkadan Matta Vadi Rice\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eNet Weight:\u003c\/b\u003e 2kg (70.5 oz \/ 4.40 lbs)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003ePackage Type:\u003c\/b\u003e High-Quality Sealed Plastic Pouch with Transparent Product Window\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eKey Ingredients:\u003c\/b\u003e 100% Parboiled Red Rice (Matta Rice)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDietary Claims:\u003c\/b\u003e 100% Natural, High Fiber, Gluten-Free, Vegetarian\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eStorage Instructions:\u003c\/b\u003e Store in a cool, dry, and hygienic place. Once opened, transfer the contents into an airtight container to protect from moisture and insects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AJMI","offers":[{"title":"Default Title","offer_id":57256892301692,"sku":null,"price":3.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/4555\/2214\/files\/Ajmi_Bran_Rich_Palakkadan_Matta_Vadi.png?v=1786081445","url":"https:\/\/theindianshelf.co.uk\/products\/ajmi-bran-rich-palakkadan-matta-vadi-rice-2kg","provider":"The Indian Shelf","version":"1.0","type":"link"}