{"product_id":"ponkathir-long-grain-matta-rice-10kg","title":"Ponkathir Long Grain Matta Rice 10kg","description":"\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"markdown markdown-main-panel md-content enable-luminous-fast-follows enable-updated-hr-color stronger tutor-markdown-rendering\" id=\"model-response-message-contentr_f8977fdbba47bcaf\" dir=\"ltr\"\u003e\n\u003cp\u003eExperience the authentic, earthy taste of traditional Kerala cuisine with \u003cb\u003ePonkathir Long Grain Matta Rice\u003c\/b\u003e. Sourced from premium paddy fields and carefully processed, this nutrient-rich, bold-grained rice features a distinctive reddish-brown outer layer and a hearty texture. Renowned for its unique flavor and high nutritional value, it is the ultimate staple for pairing with traditional fish curries, sambar, and rasam.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eAuthentic Kerala Tradition:\u003c\/b\u003e Premium quality Matta rice that delivers the genuine, earthy flavor characteristic of traditional South Indian meals.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eNutrient-Rich Grain:\u003c\/b\u003e Retains the wholesome bran layer, offering a rich source of essential nutrients, fiber, and sustained energy.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eHearty \u0026amp; Filling Texture:\u003c\/b\u003e Cooks up into firm, robust grains that absorb rich gravies and curries wonderfully.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eSecure Retail Packaging:\u003c\/b\u003e Housed in a durable, cream-and-yellow bag equipped with a sturdy red carrying handle for convenient storage and transport.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Ponkathir (Pazhupparambath Foods)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eProduct Type:\u003c\/b\u003e Long Grain Matta Rice\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eNet Weight:\u003c\/b\u003e 10 Kg \/ 22.04 lbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCountry of Origin:\u003c\/b\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eStorage Instructions:\u003c\/b\u003e Store in a cool, dry place in an airtight container once opened to preserve freshness and quality.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Indian Shelf","offers":[{"title":"Default Title","offer_id":57470377460092,"sku":null,"price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/4555\/2214\/files\/Ponkathir_Long_Grain_Matta_Rice.png?v=1789814810","url":"https:\/\/theindianshelf.co.uk\/products\/ponkathir-long-grain-matta-rice-10kg","provider":"The Indian Shelf","version":"1.0","type":"link"}